http://www.youtube.com/watch?v=J7PDWufjUZQ&feature=fvstWe noticed in this video and others of this genre there is a convention of urban street setting, therefore we will aim to choose a similar setting so as to meet the expectations of the target audience for hip hop music. This music video has alot of meaning 'Icebox where my heart used to beat....'. That is exactly how Omarion feels about the woman he loves, but their relationship is not working out. As it is linked to ice, ice could represent many things such as cold, frozen etc. It does not have a warm vibe so the viewers could actually feel how he is feeling, cold.
The video is very dark and dull, there is no light. It seems cold and it very well links to the name of the song 'Icebox.
The hip hop expectations in this music video is excellent. We can see Omarion dancing with a group of men in the background. Like art but expressing how cold he feels without her love. He also dances in a hip way such as body popping, representing his cold heart beating as if it is slowing down. Also the clock in the video shows how time is going so fast and he has little time to live. Overall, the whole video has a connotation of cold ice, love that's almost on the brink of breaking and the ice that is there to represent it...
Posted By Mariam 29/10/10
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